According to the Kite Flight for Reading and Sight Facebook Page, the mission statement of the event is to:
• Provide a wholesome, uplifting, family-oriented event where everyone can participate regardless of experience, training, financial means or physical abilities.
• Promote reading as a fundamental basis of education for every child of elementary school age.
• Provide funding to purchase eye glasses and eye surgeries for children in need to enable improved learning.
• Support education with additional funding and make that funding available to selected participating schools at the discretion of the Cedar City Lions Club Board of Directors.
• Patronize those members of the business community whose financial sponsorship make the Kite Flight for Reading and Sight possible.
Children who read and keep track of the time doing so on their reading charts will have the opportunity to hand in their charts in exchange for a kite, movie ticket or a book, Mark Nelson, a member of the Lions Club, said.
“We don’t care as much if (the kids) complete their reading lists, but get reading,” Nelson said. “It’s not a contest, because you know that the kid that already reads will do it anyway. We just want to promote reading and help kids in need at the same time.”
Besides getting kids reading and helping purchase eyeglasses and eye surgeries for children in need, the Lions Club will also donate approximately $14,000 to school PTA boards based on student participation from each school.
“We’re not only giving to the kids, but giving back to the schools for that participation,” Nelson said.
In addition, once class from each school with the highest participation will receive a Pizza Hut pizza party, according to the event information sheet attached with the reading lists.
“There will also be additional drawings at all the schools for other prizes (donated by Mountain West Computers and other great supporters of kids) from all the redeemed reading charts following the day of the Kite Festival,” according to the information sheet.